Год выпуска: 2025
Год выпуска: 2025
Год выпуска: 1995
Количество страниц: 340 с.
Количество страниц: 14 с.
In the context of the globalization of the tourism industry and increasing competition between regions, marketing and promotion of tourism clusters in Yakutia remain insufficiently studied, despite the unique potential of the region, combining natural landscapes, ethnocultural heritage and extreme tourism. The problem lies in the insufficient elaboration of marketing solutions adapted to the specifics of the Arctic territories, and the weak integration of digital tools into the promotion of local clusters, which limits their recognition of the region. The purpose of the study is to develop scientifically based approaches to marketing tourism clusters in Yakutia to increase the attractiveness of the region and attract more tourists. The materials used are data on existing tourist clusters, tourist reviews, as well as the results of marketing research conducted in the region. Research methods include SWOT analysis, comparative analysis, and a google survey. The results show that the use of modern digital technologies and the active promotion of the region’s unique cultural and natural resources can significantly increase interest in Yakutia’s tourism clusters. Based on this research, recommendations have been developed to improve marketing strategies. The conclusion highlights the practical significance of the results obtained for local authorities and entrepreneurs, as well as opens up prospects for further research in the field of sustainable tourism development in the region. Effective application of the proposed strategies can contribute not only to the economic growth of Yakutia, but also to the preservation of its unique cultural heritage.
Количество страниц: 12 с.
In the context of the global aspiration for sustainable development and the need to diversify the regional economy, the development of bioeconomy based on the use of renewable biological resources is of particular relevance. This article is devoted to the analysis of prospects and barriers to the development of bioeconomy in the Sakha Republic (Yakutia), parties demonstrating high achievements of world leaders and characterized by extreme climatic conditions, which determine the specific use of bioresources. The purpose of the study is to identify the key factors contributing to and hindering the development of bioeconomy in the Sakha Republic (Yakutia), as well as to develop a strategy for realizing the potential of this industry. The study was carried out using a qualitative approach based on the analysis of secondary data. The materials used were scientific publications, regulatory acts and national projects. A SWOT analysis was used to assess the strengths and weaknesses, opportunities and threats to the development of bioeconomy. Additionally, statistical data of the regional economy were used. Research methodology: an analysis of literary sources and a comparative analysis of the regional context. The results of the study show that the opportunities for the development of bioeconomy in Yakutia are bioenergy (use of agricultural waste and timber processing), biotechnology (processing of wild plants, production of biopharmaceutical products), ecotourism and modernization of traditional nature management, determining factors. The key barriers are: underdeveloped infrastructure, production problems, lack of qualified personnel, environmental risks (associated, in particular, with climate change). The practical significance of the research lies in the proposed recommendations for overcoming these obstacles, including attracting investment, state support for economic development projects, development of the education system and integration of modern technologies with constant changes in issues.
Полятинская, А. А.
Перспективы и барьеры развития биоэкономики в Республике Саха (Якутия) / А. А. Полятинская, Е. В. Сибилева ; Северо-Восточный федеральный университет им. М. К. Аммосова // Вестник Северо-Восточного федерального университета им. М. К. Аммосова. Серия "Экономика. Социология. Культурология". - 2025. - N 2 (38). - С. 57-68. - DOI: 10.25587/2587-8778-2025-2-57-68
DOI: 10.25587/2587-8778-2025-2-57-68
Издательство: Бук
Год выпуска: 2019
Количество страниц: 246 с.
Издательство: Бук
Год выпуска: 2018
Количество страниц: 112 с.
Издательство: Бук
Год выпуска: 2024
Количество страниц: 166 с.
Издательство: Бук
Год выпуска: 2021
Количество страниц: 248 с.